Why Everyone Loves To Stop Instagram Ads From Following Them
This lead to this post! because there was a creepy experience which happened to my colleague's wife recently.
She's a designer, and she was at the office using her work computer to do research about music festivals for a client.
Later that day, she opened up Instagram on her phone and browsed the app. In between photos of her friends, ads for music festivals popped up in her Instagram feed.
In other words, Instagram targeted ads to her on her personal phone based on what she had searched for online on her work computer.
There's a reason for that. She was likely logged into Facebook on her work computer, and Facebook has the ability to track what you do online, and see what apps you use, even when you're not actively using Facebook.
Facebook, of course, owns Instagram, and the companies share data to better target advertising to you.
"To decide what ads to show you, we consider your basic info and interests on Facebook and Instagram and activity on and off Facebook," an Instagram spokesperson told Tech Insider in a statement. "Using the best information we have helps make the ads you see more relevant."
Facebook calls these "online interest based ads," and in a September blog post from Stephen Deadman, Facebook's global deputy chief privacy officer, the company offers a good example of how they work.
"For example, with online interest-based ads, if you visit hotel and airline websites to research an upcoming trip, you might then see ads for travel deals on Facebook," Deadman wrote.
But you can opt out of interest-based advertising very easily just by visiting your ad settings Facebook page.
SCREEN SHOT BELLOW
Facebook notes that if you do this, you won't actually see fewer advertisements, but you may see less relevant ones. And you'll at least know the ads you see aren't based on your browsing history on other devices.
Advertisers on Facebook and Instagram can choose to target ads to people based on a variety of factors, like where you live, your age, your gender, brands you've "liked" on Facebook, and more. All of that, along with many more things, like how and what type of content you interact with on Facebook and on Instagram, goes into better targeting ads to you.
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Categories: tech news